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6 or 12 Month Program

  Contents

•  July/August 2008 Issue

• Ad Rates

• Ad Shapes & Sizes

• Ad Preparation

• Active Web Sites

• Web Dir Application

• Get on Web Dir.

• Electronic Specs

• Links/Listings 

• Insertion Order Form 
• Emphasis/Deadlines

• Extinct Forever

• Subscriptions
• Mini Mart Rates

ADS ELECTRONIC SPECS

 For BEST RESULTS, send us:

 CD:  High Resolution Tiff files, PDFs . . or . .

 E-mail:  jpeg (150-200 resolution) or gifs (large size)

    •Windows platform. . . PDF or Tiff files (high resolution)

    •ADS completely designed in PHOTOSHOP

     are preferred or . . PageMaker & PHOTOSHOP files

    •Quark files must be saved as EPS files at 300 dpi.

•JPEG: double sized at lower resolutions (150)

              with embedded fonts and graphics

•PDF files (Photoshop PDF preferred)

•Tiff files (cmyk)

•300 dpi for color and grayscale images

•600 dpi or higher for black and white bitmap images

Footnotes . . . DIGITAL CAMERAS

Known FACTS:

Digital cameras have limited memory.

Therefore photos are low resolution (72) with very wide widths.

So that, when you 'hook up' to a computer . . .

and open your 'PHOTOSHOP' and check out IMAGE SIZE . . .

you will see: Resolution: 72 . . (for example) Width: 28 inches . . Height 21 inches.

This is perfect for e-mailing.

This is not suitable for placement within an ad for a magazine.

In PHOTOSHOP . .

Change the Resolution from 72 to 300.

Change the size to (for example) 5 inches (width).

Save as a tiff at the 300 resolution.

Save as a PDF. . or

Save as a jpeg at 150 resolution.

E-mail the jpeg or the PDF to: gail@ameritooldie.com